# Creating a brand

Use the $ `create_brand` action to create a new brand. When you create a new brand, you must give it a name and specify the original language for the brand's XML files. The `--name` option provides the name, and the `--lang` option specifies the language. The complete command is therefore:

    $ publican create_brand --name=brand --lang=language_code

Publican creates a new subdirectory named `publican-brand`, where brand is the brand that you specified with the `--name` option.

For example, to create a brand called `Acme`, which will have its Common Content XML files written originally in American English, run:

    $ publican create_brand --name=Acme --lang=en-US

Publican creates the brand in a subdirectory named `publican-Acme`.

To configure your new brand, search for the word `SETUP` in the default files that Publican creates and edit the files to provide the missing details. On Linux operating systems, you can search for the word `SETUP` in these files with the command:

    $ grep -r 'SETUP' *