# Artwork

Setuptools logo, designed in 2021 by Anderson Bravalheri

## Elements of Design

The main colours of the design are a dark pastel azure (`#336790`) and a pale orange (`#E5B62F`), referred in this document simply as “blue” and “yellow” respectively. The text uses the Monoid typeface, an open source webfont that was developed by Andreas Larsen and contributors in 2015 and is distributed under the MIT or SIL licenses (more information at https://github.com/larsenwork/monoid)

## Usage

The preferred way of using the setuptools logo is over a white (or light) background. Alternatively, the following options can be considered, depending on the circumstances:

- “negative” design - for dark backgrounds (e.g. website displayed in “dark mode”): the white colour (`#FFFFFF`) of the background and the “blue” (`#336790`) colour of the design can be swapped.

- “monochrome” - when colours are not available (e.g. black and white printed media): a completely black or white version of the logo can also be used.

- “banner” mode: the symbol and text can be used alongside depending on the available space.

The following image illustrate these alternatives:

Please refer to the SVG files in the setuptools repository for the specific shapes and proportions between the elements of the design.

## Working with the Design

The setuptools repository contains a series of vector representations of the design under the `docs/images` directory. These representations can be manipulated via any graphic editor that support SVG files, however the free and open-source software Inkscape is recommended for maximum compatibility.

When selecting the right file to work with, file names including `editable-inkscape` indicate “more editable” elements (e.g. editable text), while the others prioritise SVG paths for maximum reproducibility.

Also notice that you might have to install the correct fonts to be able to visualise or edit some of the designs.

## Inspiration

This design was inspired by @cajhne’s original proposal and the ancient symbol of the ouroboros. It features a snake moving in a circular trajectory not only as a reference to the Python programming language but also to the wheel package format as one of the distribution formats supported by setuptools. The shape of the snake also resembles a cog, which together with the hammer is a nod to the two words that compose the name of the project.

## License

This logo, design variations or a modified version may be used by anyone to refer to setuptools, but does not indicate endorsement by the project.

Redistribution, usage and derivative works are permitted under the same license used by the setuptools software (MIT):

    Copyright (c) Anderson Bravalheri

    Permission is hereby granted, free of charge, to any person obtaining a copy
    of this software and associated documentation files (the "Software"), to
    deal in the Software without restriction, including without limitation the
    rights to use, copy, modify, merge, publish, distribute, sublicense, and/or
    sell copies of the Software, and to permit persons to whom the Software is
    furnished to do so, subject to the following conditions:

    The above copyright notice and this permission notice shall be included in
    all copies or substantial portions of the Software.

    THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
    IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
    FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
    AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
    LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING
    FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS
    IN THE SOFTWARE.

    THE USAGE OF THIS LOGO AND ARTWORK DOES NOT INDICATE ENDORSEMENT BY THE
    SETUPTOOLS PROJECT.

Whenever possible, please make the image a link to https://github.com/pypa/setuptools or https://setuptools.pypa.io.